Campaign and sweepstakes centered around the legend of Penfold’s first chief winemaker and his entrepreneurial spirit. Shoppers have a chance to win money to fund their entrepreneurial dreams. The microsite enabled them to enter to win.
After the campaign, we were tasked with developing a video outlining the goals and achievements of our Penfolds Max's "Win Max's Money" campaign--without a voiceover.
This website allowed shoppers to enter codes from neckhangers on Penfolds Max’s bottles. If they had a winning code, they could win money to fund their entrepreneurial dreams.