Copywriter

Wine & Liquor

A few 21+ projects

Bealieu Vineyards wines celebrating their 1936 Vintage Cabernet that launched the first Napa Cabernet frenzy — they were the true original Cult Classic Cabernet.

This “retro” campaign explores BV’s history and heritage as a Classic through the decades.

HORNITOS

Various promotional and POS pieces developed for Hornitos Tequila

 

55 Cartas

Branding exercise for future POS activation

55 Cartas is a wine based on the Loteria game, and these visuals are designed to bring the spirit of that game to life at shelf.

•Copy inspired by cheeky riddles characteristic of Loteria game play

•Include umbrella line for brand as well as varietal-specific lines suitable for POS execution and customization

 
 
 

Campaign key visual for Seghesio. Campaign concept was to embrace the 2021 non-traditional expression of “family” with a non-traditional Zin.

 

Beringer Bros. Spirit Barrel Aged Wines

Our task was to provide educational content on the spirit barrel-aging process, while staying true to the brand’s unique personality.

 

Crimson Wine: Pine Ridge Valley

Campaign key visuals and in-store displays for Crimson Wines luxury tier. Campaign concept was to express to connection the wine has to the lands of the vineyards it is grown in. The lands of Pine Ridge produce uniquely elegant wines.

 

Campaign key visual for Malene. At Malene, we’re unapologetically optimistic. Uplifting. We celebrate the little things. We don’t have time for negativity—we’re too busy creating naturally beautiful rose wines that nurture the soul with an intrinsic happiness. So, let’s share in the simple joy of a glass of pink wine. Here, it’s Rose vibes only.