Southwest Airlines

Digital Media Campaign featuring puns around iconic brand items, images, and personality.

Digital Media Campaign targeted to Rapid Rewards member who don’t know how far their points can actually take them. They think they need to save them up for a large trip when in reality, SWA offers low priced points fares enabling customers to redeem them sooner.

Facebook carousel campaigns focusing on an emotional connection to travel. Helps them see where their points can take them.

Facebook carousel campaign heroing the brand’s punny voice for Caribbean destinations reachable with points.

Concept: Southwest’s Flights are priced so low, you can hop on a flight and take a trip “just because”. It no longer takes a momentous occasion to book a flight and go somewhere.

Evolution of original idea that you don’t need a major occasion to take a flight somewhere, now incorporating some of the punny voice of Southwest.

Landing page supporting “just because” concept.