It all started with Crunchy Rollers—but that was only the start. Crunchy Rollers wasn’t set up to handle expansion.
We needed to create a brand that could flex for new product styles but stay true to our client’s passion for products for everyone.
The snacks are free of the big 8 allergens and made on dedicated allergen-free equipment. They’re everyone and everything friendly.
While they mean well, too many brands only end up reminding our shoppers that they’re missing out on the fun.
We created a brand that feels welcoming and friendly to everyone.
Friendliness doesn’t stop at the ingredient list.
A fresh new look simplified their name and softened their persona, but we prioritized the claims and markers that our shoppers are searching for.
The brand story flexes with the product, but maintains the mission of Friendly Grains.
There’s a lot of mistrust in the allergy shopper. We know she’s going to scrutinize the packaging. Let’s make it easy on her.
Friendliness doesn’t stop at the ingredient list.
A fresh new look simplified their name and softened their persona, but we prioritized the claims and markers that our shoppers are searching for.
The brand story flexes with the product, but maintains the mission of Friendly Grains.
There’s a lot of mistrust in the allergy shopper. We know she’s going to scrutinize the packaging. Let’s make it easy on her.
The toolkit is compromised of pieces that reinforce the main messaging strategy and are designed to evolve with the brand for years to come.