Copywriter

Pampers UnderJams

Campaign for Pampers UnderJams

The Idea

Remember when your child finally made it through potty training? Both of you were so excited and proud! Unfortunately, your joy is a bit dampened by his recent bed-wetting issues. He’s feeling discouraged, you’re tired of cleaning up every morning, and you really just want to cheer him up. With a little coaching and the support of Pampers UnderJams, you’ll raise his spirits by helping him conquer this stage like a champ!

Downloadable Children's Book: Sal the Sasquatch Conquers Bedwetting

Microsite: PampersUnderJams.com

Educational Pack Inserts

BAnner Ads